The Fight to End Distracted Driving Starts with You

April starts Distracted Driving Awareness Month, a nationwide campaign to recognize and eliminate preventable deaths from distracted driving.

With more than 40,000 people killed on our nation’s roadways in 2016, distracted driving is a public health issue that affects everyone. After a decade of record declines, traffic fatalities increased 14% from 2014-2016, the largest two-year increase in more than 50 years, per the National Safety Council (NSC).

Participate in Distracting Driving Awareness Month this May and call attention to the seriousness of distracted driving and educate your employees with eye-capturing visuals.

What is Distracted Driving?

Distracted driving is any activity that deters your attention away from driving – including the most common distraction, talking or texting on your phone, to playing entertainment or navigation systems and even, eating, or drinking while driving.

According to the National Highway Traffic Safety Administration (NHTSA), texting while driving tops the list of distracted driving offenses.

Think about this situation for a moment – on average, sending or reading a text takes your eyes off the road for 5 seconds. If you’re traveling at 55 mph, your vehicle will have traveled the entire length of a football field without any visual guidance. That’s like driving the length of an entire football field with your eyes closed!

Many employers have realized the dangers associated with drivers using cell phones – also a form of multi-tasking – and are taking action by passing policies, displaying safety posters, and taking part in Distracted Driving Awareness Month to prevent texting and talking on cellphones while driving.

NSC has developed a Cell Phone Policy Kit to foster an effective distracted driving process for employees. The goal of the kit is to provide ready-made communication for a variety of people in the workplace.

Just one second of your attention is all it takes to change a life forever. Make the commitment to drive distraction-free today and take the pledge to make our roads a safer place for all.